Parents encouraged to protect their children through vaccination
The ‘Stay Strong, Get Vaccinated’ campaign encourages parents to ensure their children receive their routine childhood immunisations and are not put at unnecessary risk. Illnesses like measles can spread very easily between children who are not vaccinated.
Routine childhood immunisation prevents around 5,000 deaths and 228,000 hospital admissions every year in England.
Parents are being encouraged to check their child’s vaccination status and raise awareness in their communities.
The government campaign, developed with support from NHS England and UKHSA, aims to reverse the decline in uptake by providing clear, trusted information and making it easier than ever for families to access vaccines, including new protection against chickenpox through the combined MMRV vaccine, following on from successful flu and maternal vaccination campaigns.
Aimed at the parents of children aged 0 to 5 years old, it will include:
- a new 30-second TV and video-on-demand advert
- online video, social media content and digital display advertising
- gaming and parenting forum partnerships including with Netmums and Mumsnet
